Women and digital marketing tools (Donne imprenditrici. Il valore dei talenti: esperienze e buone pratiche sul campo) Meeting-workshop, 12 July 2022, Oderzo (Treviso)
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After a qualitative and quantitative analysis, in order to understand the situation of women entrepreneurs in the seven countries involved, an attempt was also made to investigate the positive link between corporate competitiveness and digitization processes. In fact, as the title of the project suggests, digitization processes should help women in particular who often find themselves managing not only a small business activity, but also family and personal tasks.