Entrepreneurship Institute

Women and digital marketing tools (Donne imprenditrici. Il valore dei talenti: esperienze e buone pratiche sul campo) Meeting-workshop, 12 July 2022, Oderzo (Treviso)

Monday, 18 July 2022 0:00

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After a qualitative and quantitative analysis, in order to understand the situation of women entrepreneurs in the seven countries involved, an attempt was also made to investigate the positive link between corporate competitiveness and digitization processes. In fact, as the title of the project suggests, digitization processes should help women in particular who often find themselves managing not only a small business activity, but also family and personal tasks.

After a qualitative and quantitative analysis, in order to understand the situation of women entrepreneurs in the seven countries involved, an attempt was also made to investigate the positive link between corporate competitiveness and digitization processes. In fact, as the title of the project suggests, digitization processes should help women in particular who often find themselves managing not only a small business activity, but also family and personal tasks.

The meeting is part of another final event, relating to a regional project co-financed by the ESF - European Social Fund with the "Veneto delle Donne" call. Also in this case, it was a regional initiative to support women entrepreneurs and workers, with particular attention to innovation processes.

The meeting is part of another final event, relating to a regional project co-financed by the ESF - European Social Fund with the "Veneto delle Donne" call. Also in this case, it was a regional initiative to support women entrepreneurs and workers, with particular attention to innovation processes.

During the event several experts spoke (Paolo Zaramella, Mirco Casteller, Manuela Tonon, etc.) but also female entrepreneurs, managers and workers.

During the event several experts spoke (Paolo Zaramella, Mirco Casteller, Manuela Tonon, etc.) but also female entrepreneurs, managers and workers.

In general, participants appreciated DIGI Women project, in term of tools and methodologies. Several participants asked if, in the next future, also a piloting phase is planned.

In general, participants appreciated DIGI Women project, in term of tools and methodologies. Several participants asked if, in the next future, also a piloting phase is planned.

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